ID4 was established in 1982 to provide comprehensive product development services to industry.
We believe that excellence in product design is essential to the success of any manufacturing venture.
Products are the foundation of a business. The success of any product is dependent upon its ability to effectively compete for the customer’s money. It must be highly functional and perceived by the purchaser as the best value for its price. Whether the product is as
simple as a bottle opener or as complex as a combine harvester, it is its design which will ultimately govern its success in the marketplace.
Technology has invoked a revolution which has vastly increased the consumer’s expectation of the products they purchase whilst simultaneously providing enormous opportunities and numerous alternatives in methods of manufacture.
Enormous competition between products has resulted. Each business must